This past weekend was an incredible fiesta of watching sport on TV.
I arrived to the US just over 3 years ago, and the single hardest thing I have had to cope with is how much I am missing following Irish sport — and rugby in particular.
This weekend the Six Nations Championship, the oldest and most prestigious rugby tournament in the world, kicked off. I would have loved nothing more than to be watching Ireland play Scotland today at Lansdowne Road. Instead, I was 5,157 miles away in Santa Monica, watching them play at 7:00 AM local time, on an illegal streaming channel with naked lady ads popping up every 40 seconds. Still, they made me very happy by beating Scotland 28-6. Well done boys!
It was also Super Bowl Sunday. I have done my best to get into American sports but I have struggled with the lack of continuity. So many sports are structured around ad breaks. Usually I find this annoying, but as I am not a Seattle Seahawks fan, the ads were about the best things in yesterday’s game. The Seattle Seahawks won by 43 points to 8 in a completely one-sided game in which a dominant Seahawks defense made it impossible for the Broncos to get into the game.
The Battle of the Ads was a much more entertaining affair. Big money and big reputations are at stake. Why is it so important? For starters, it’s all about the exposure on TV’s most watched day. They deliver excitement.
So what were my thoughts?
Personally, I am never going to love the cutesy advertising style in the Budweiser ads. Cute but way too obvious, contrived and boring.
Overall, I thought that the best work was delivered by two of the car brands, Chevrolet and Chrysler. Chevy chose to celebrate World Cancer Day that happens today. The ad was touching, solemn, poignant and very beautiful.
What can I say about The Chrysler ad?
Unbelievably awesome. Bob Dylan proves that he still speaks the language of the American soul. It was stunning, incredibly well written, and authentic.
Apart from that, it was fun to watch Gwen Deans quit her job in front of a watching America in the GoDaddy ads, and the much hyped Bud Light ads were pretty funny. I thought the worst ad was definitely the Sodastream Scarlett Johansson spot. The negative controversy surrounding her association with the brand seems to be compounded by the fact the ads are plain dull.
What did you think? Let me know your most and least liked spot.