Regular blogging takes time. But you can reap tremendous rewards in traffic to your website and valuable leads. But you need to make sure that your writing is SEO friendly. What is the difference between regular blog and an SEO friendly blog? Read below to find tricks to make your blog more SEO friendly.
There isn’t much difference between a regular blog and an SEO friendly blog. But the little difference helps the blogger get the most views. An SEO friendly blog is optimized and written with little tweaks which help the blog show in result of search engines keyword searches.
An SEO friendly blog is written around a keyword. You have to make sure to have the keyword cleverly used at least in the headers and if possible in the paragraphs. The Google crawlers while looking for a particular keyword reads through the headers first and the blog with higher usage of the keyword gets chosen to be shown in the top result. Also make sure your title as well as the headers use the keyword. Search engine crawlers assume that the article with the keyword being used the most in the title and header would be the best representative of the keyword. So make sure you are using your keyword wisely.
Must haves for an SEO friendly blog:
For starters pick a topic and search keywords on search engines for that topic. Make sure your title of the blog consists of the keyword and is catchy enough that the reader would click it. After picking your keyword follow the following steps.
- Headline: Make sure you write compelling headline, your headline helps readers make a decision if the article is worth reading or not.
- Your Opening statement: If you have a good opening sentence then your reader would most likely read the entire article, so try to connect with your readers.
- Sub Heading: Good subheadings are the ones which give the readers a benefit and also make them promise which you keep under the heading.
- Content: Make your content more practical and keep the promise you made in your sub headings by answering the compelling questions you asked before.
- Image: An important factor for your SEO which we usually look over. Search engines also crawls through the images on the blog post, so make sure you have a keyword related picture complementing your blog as well.
How can you make your blog stand out on search results?
If you follow the above helping steps and optimize your blog, your blog should stand out. Make sure you have a good title, headlines and relatable content for the users. If you are new to blogging, best way to write a good SEO friendly blog would be to look at other blogs. Blogs help business website to show up more in search engines results and if you want to optimize your business site may be hiring a marketing company would be the best option.
Our writers specialize in writing SEO friendly blogs and when you are up against other businesses, hiring specialized writers is your best option.
Doug Baxter is CEO of Cut to the Content, an agency that provides content strategy, creative and production to brands and the agencies that serve them.
Doug Baxter 